Anna is an icon from the Italian housewares company Alessi. These images represent student takes on working with this image in design classes at DCAD. From left: Andrea Hawn, Brea Mason, Chelsea Heitzman, Hillary Ciancossi, Jay Jang and Katherine Henshaw. All keyed in on the design by architect Alessandro Mendini who was inspired by a colleague, Anna Gill.
Erin Rothback 01
Erin Rothback 01
Erin Rothback 02
Erin Rothback 02
Erin Rothback 03
Erin Rothback 03
Erin Rothback 04
Erin Rothback 04
Erin Rothback 05
Erin Rothback 05
Erin Rothback 06
Erin Rothback 06
An Identity assignment for a course at DCAD, Visual Communication II. The prompt asks design students to match a typographic feel for their name. Tie their personality to the font's inherent shapes. Next, build a set of images that will help define you as representative as a visual in a personified way. Ms. Rothback examined a range–there were quite a number more than you see here–from her scientifically serious side to her playful one.  
Nick Romano; Alessi
Nick Romano; Alessi
Katie Hinds, Alessi
Katie Hinds, Alessi
Anthony Hay, Mirra
Anthony Hay, Mirra
Daejah Henry, Mast
Daejah Henry, Mast
June Kwon, Futura
June Kwon, Futura
Anthony Hay, Alessi
Anthony Hay, Alessi
The Communication Design course at DCAD often sees the design students taking the original prompt and going to places unexpected. These six wholly successful solutions are strong enough to stand up to being cropped in a vigorous way. From left: Nick Romano, Katie Hinds, Anthony Hay, Daejah Henry, June Kwon and Anthony Hay again.
Mason Starkey
Mason Starkey
Olivia Kwiatkowski
Olivia Kwiatkowski
Ryan Schilling
Ryan Schilling
Will Ramirez
Will Ramirez
Kari Grauel
Kari Grauel
Noah Cimatu
Noah Cimatu
Project solutions adapted to a poster format for various DCAD graphic design courses used in various graduation exhibitions… From left, Mason Starkey, Olivia Kwiatkowski, Ryan Schilling, Will Ramirez, Kari Grauel, and Noah Cimatu.
Jackson Fleagle; UPS
Jackson Fleagle; UPS
Caleigh McGrath
Caleigh McGrath
Andrea Hawn; UPS
Andrea Hawn; UPS
Kaitlyn Langshaw-Johnson
Kaitlyn Langshaw-Johnson
Andrea Hawn; DDD
Andrea Hawn; DDD
Hannah Song
Hannah Song
Alexis Peabody
Alexis Peabody
Samatha Ruppersberger
Samatha Ruppersberger
Kendra Dingley; UPS
Kendra Dingley; UPS
Lindsey Begquist
Lindsey Begquist
Nick Romano
Nick Romano
Samantha Silva
Samantha Silva
Icon design, corporate identity system, branding, wordmark, logotype… Our graphic design majors work within different classes to create strong, concise and clear visual symbolism. Effective marks must distill complex metaphorical ideas and statements into immediate recognition. That's what we teach at DCAD. From left, row one: Jackson Fleagle, Caleigh McGrath, Andrea Hawn and Kaitlyn Langshaw. Row two, from left, Andrea Hawn, Hannah Song, Alexis Peabody and Samantha Ruppersberger. Last row from left, Kendra Dingley, Lindsey Brergquist, Nick Romano and Samatha Silva.
Paige Flowers
Paige Flowers
James Tsiatis
James Tsiatis
Crista Bickhart
Crista Bickhart
Nathalie Gomez
Nathalie Gomez
Monique Sheldon
Monique Sheldon
Erin Kelly
Erin Kelly
Examples from Typography I and II courses at DCAD. We ask the students to think about type as letter, word, line, paragraph and page when working with it. Type is an artistic element, to be sure, but they must learn to be very respectful of the viewer, the L word: legibility. It takes a couple of semesters but they become aware of the visual power of words to be so much more than a font choice in a pull down menu. From left: Paige Flowers, James Tsiatis, Crista Bickhart, Nathalie Gomez, Monique Sheldon and Erin Kelly.   
Brianna Repella
Brianna Repella
Cullen Mancuso
Cullen Mancuso
Davina Johnson
Davina Johnson
Emily Crites
Emily Crites
Knotts King
Knotts King
Samantha Silva
Samantha Silva
The one thing these poster designs all have in common is the designers' awareness of how to use the type and make it strong. Brianna Repella uses a mix of sans with a display font that mimics a vine. Cullen Mancuso's Spirit Week poster uses all type parts to make the skull. Davina Johnson takes a single, simple character's shape and creates an elegant flow. Emily Crites' Didot mates a fashion photo with a timeless classic font. Knotts King compiles the viewer to look deep into the composition after reading Tschichold's quote. And Samantha Silva sneaks metaphor and symbol into our heads with the visuals but honors what a good poster must do: inform. Typography, typography, typography.   
This is a 2-page spread from Alexis Peabody's Specimen Book assignment. What makes it more effective–and her own–is the use of this photograph. She captured a lock-up of type on a press at Lead Graffiti during a workshop. When researching Jan Tschichold and his influence on type's use, it likely occurred to her that what he espoused decades ago was still in use at that present day workshop. Ray Nichols and Jill Cypher have been incredibly generous in their time and materials conducting these letterpress intensives for DCAD's design majors. All of the students that ever attended left with a greater understanding, appreciation and awareness of it's power–and–as Ray says "type has weight." 
Back to Top